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redesign a more trustworthy and personable onboarding platform for Wish's first-time users
Wish is a shopping platform that connects merchants mainly based in Asia to customers around the world. First launched in 2010 as a wish-list creating app, the American online e-commerce platform facilitates transactions between sellers and buyers and sells stylish products at a highly discounted price.
I worked on redesigning the Wish onboarding experience and proposed a solution that would impact user acquisition and activation.
The design challenge took 10 hours to complete, check out the full process here!
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