student tech services

Visual Communications Designer

2+ years, Summer 2017 - Present 



Cristobal Olivares


Process + Methods 

Visual Design, Brand Identity

Merch Design, Campaign/ Event Planning + Promotional Design 

Project Summary: 

Since Summer 2017, I worked with the Marketing Team as the Visual Communications Designer
for UC Berkeley Student Technology Services. 

At Student Technology Services, I worked on:

  • Brand Identity/ Visual System

  • Marketing Design

  •  Student Recruitment Materials

  • Merch/ Publications 

What is student tech services?

–––––––––––    Project #1

Student Technology Services supports students by ensuring they have reliable network access and knowledgeable, friendly, and responsive technical support. We support access to campus-provided Wi-Fi throughout all residential locations and on campus. We also work to inform students about the importance of keeping their personal data and devices secure. Our primary goal is to ensure that our clients can fully utilize network resources for their academic and personal needs. 

How do we design for meaningful engagements driven
by educational purposes? 

How do we create a cohesive and approachable voice?

First and foremost, our team recognized the importance of having a brand identity that is consistent throughout all the STS marketing materials. To help train the communication muscle at STS, I created a brand identity guideline that informs the visual system of the organization. 

How can we increase our helpdesk presence?

We are faced with the challenge of informing the students about our Helpdesk Services offered on campus. A series of environmental graphics/ digital signages/ social media posts were created to help brand the physical spaces where student tech consultants are stationed. Our goals is to spark awareness, curiosity, and ultimately conversations between our students and consultants!

 –––––––––––   Project #2

How can the marketing team encourage recruiting for diversity?

The marketing team is driven by the vision to create relationships with students of all backgrounds and identities to learn how to best serve them through in-person events, needs assessments, and social media.

During the recruitment cycle this semester,  the team organized a recruitment campaign "Faces of STS" to increase the exposure of employment opportunities on campus. The campaign targeted social media, student organizations on campus, and underserved student community/ resource centers. 

The Faces of STS campaign also featured student employees' faces and individual stories on social media. I led a creative-photoshoot session with 70+ current student employees at Student Technology Services and had them pose with tech equipment-related to their roles – e.g a keyboard, lightbulb, telephone, printer, and more. 


The goal of the series is not only to increase internal workers' morale and foster a greater sense of community among co-workers but also to introduce the diverse stories/ backgrounds of the STS cohort to the Cal students.

 –––––––––––   Project #3

Meet the Outreach & Engagement Team!

Our team is responsible for promoting services provided by STS and engaging with students to identify and to promote tech resources on campus that support and enhance the student experience.


We are committed to serving the UC Berkeley student body and ensuring that all students are granted access to inclusive technological services!