meet tiger!

A final project for DESINV 181 – Reimagining Mobility, introducing 'Hidden Lifters', a lighthearted wholesale delivery service for heavy loads.‚Äč Through the method of storytelling, we walk in the shoes of Tiger – and illustrate his painpoints, user journey, and design opportunities. I was in charge of ideating and illustrating the stills for the concept video, and decided to go for a light-hearted and playful approach.

Watch our short to learn more about Tiger's user journey!