designing a seamless virtual platform for freelance architects
Brand Identity, Graphic/ Visual Design
Marketing Strategy, User Research,
In Summer 2018, I worked as a Brand Experience Design intern at archiparti in Hong Kong.
At Archiparti, I worked on:
Created a unique digital ecosystem, visual identifiers, and iconography for the brand.
Redesign of the designer portal's onboarding experience for freelance architects.
What is archiparti?
Archiparti provides a streamlined management process for project owners and architects around the world. By creating a digital communication platform that empowers a professional, affordable renovation process for independent designers and clients, the product connects and creates a personalized interior + architectural design service experience for both end-users. In other words, it's great renovations made simple!
Website – Reimagining the renovation design process
The website is a visually modern update to the previous site, with cleaner navigation and call to action for users to join the archiparti platform + manage their projects.
Brand Materials & Digital Ecosystem Design
A collaboration with archiparti's VR partner to explore the effectiveness of Virtual Reality as a tool to create a more intimate and personal site-showing experience for both the architect and client.
Production of promotional materials such as brochures, flyers, posters, and a standing banner for pitch deck event and marketing campaigns. Graphics for social media, email campaigns, Ad banners, and blogs/ newsletters.