Hi, I'm Cherry Wu!

I'm a multidisciplinary designer based in Berkeley, California. My areas of focus include visual, brand identity, and user experience design. 

Currently, I'm the Visual Designer for UC Berkeley Student Technologies — and I'm actively looking to transition into my next full-time creative role!

So why Visual/Digital Design + Urban Experience Design? 

As an advocator for empathic design, I am inspired by the challenge to create trust, joy, and meaningful interaction through my work. Not only do I see design problems with a physical and cultural dimension, but I also believe that designers have a responsibility to further inclusive and compassionate values during the creating process. 

I chose Urban Experience Design because of the opportunities in studying social interactions and its applications, not knowing I'd stumble across digital/ visual design. 

By immersing myself in the best of both worlds – 3D and 2D, I value the intersection of city-design and UI/UX in providing key services for communities in need. I want to make complex tools intuitive and serviceable. I'm also committed to bridging equity and connectedness by creating seamless digital and physical experiences as a medium for collaborative growth among individuals in cities.

  • Two summers ago, I had the pleasure to conduct on-site interviews with Rural-Urban Framework in Hong Kong, a research and design collaborative pioneering the symbiotic relationship of ‘research and making’ as an essential form of the experience design methodology.


  • I also studied Smarter City Initiatives at the London School of Economics, with a focus on the challenges of the digital divide and access to technology and connectivity.

A visit to Oxford University during my stay in London, UK

What else is in my fruit bowl?

I was born in Taipei City and raised in Hong Kong among the culturally stimulating narrow alleys and iconic skyscrapers. I thrive on amplifying bustling urban energy.

I'm a published author and illustrator of The Boy in the Chameleon Mask, a children's picture book that celebrates diversity and inclusive communities. I intend to explore topics of social concerns with creative illustrations and poetry. 

I recently finished and loved The Colorless Tsukuru Tazaki by Haruki Murakami, and have The Happy City by Charles Montgomery pending on my shelf.

As a color synesthete, I associate each number with its own color, personality, and gender.